The page contains 39 resources from 9 unique hosts weighing in at 4.53 KB in total.
Screenshot
Mobile-Friendlyness
This page is easy to use on a mobile device
Request Statistics
Response Statistics
The download size for all resources of the page was 1.74 MB.
Waterfall Diagram
- Blocked
- DNS
- Connect
- SSL (TLS)
- Send
- Wait
- Receive
Speed (56/100)
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://blog.google/ (30.3 KB)<!DOCTYPE html> <!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if IE 7]> <html class="no-js lt-ie9 lt-ie8" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if IE 8]> <html class="no-js lt-ie9" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if gt IE 8]><!--> <html class="no-js" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en'> <!--<![endif]--> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>The Keyword | Google</title> <meta name="viewport" content="width=device-width, initial-scale=1" /> <!--Article Specific Metadata--> <meta name="description" content="Discover all the latest about our products, technology, and Google culture on our official blog." /> <!--Open Graph Metadata--> <meta property="og:type" content="website" /
https://blog.google/ (30.3 KB)<!DOCTYPE html> <!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if IE 7]> <html class="no-js lt-ie9 lt-ie8" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if IE 8]> <html class="no-js lt-ie9" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if gt IE 8]><!--> <html class="no-js" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en'> <!--<![endif]--> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>The Keyword | Google</title> <meta name="viewport" content="width=device-width, initial-scale=1" /> <!--Article Specific Metadata--> <meta name="description" content="Discover all the latest about our products, technology, and Google culture on our official blog." /> <!--Open Graph Metadata--> <meta property="og:type" content="website" /
https://www.blog.google/ (30.3 KB)<!DOCTYPE html> <!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if IE 7]> <html class="no-js lt-ie9 lt-ie8" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if IE 8]> <html class="no-js lt-ie9" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if gt IE 8]><!--> <html class="no-js" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en'> <!--<![endif]--> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>The Keyword | Google</title> <meta name="viewport" content="width=device-width, initial-scale=1" /> <!--Article Specific Metadata--> <meta name="description" content="Discover all the latest about our products, technology, and Google culture on our official blog." /> <!--Open Graph Metadata--> <meta property="og:type" content="website" /
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 305.2KiB (63% reduction).
Compressing https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/js/blog.31aa973a3cea.js (336.96 KB) could save 257.7KiB (76% reduction).var COMPILED = !0, goog = goog || {}; goog.global = this; goog.isDef = function(a) { return void 0 !== a }; goog.exportPath_ = function(a, b, c) { a = a.split("."); c = c || goog.global; a[0] in c || !c.execScript || c.execScript("var " + a[0]); for (var d; a.length && (d = a.shift());) !a.length && goog.isDef(b) ? c[d] = b : c = c[d] ? c[d] : c[d] = {} }; goog.define = function(a, b) { var c = b; COMPILED || (goog.global.CLOSURE_UNCOMPILED_DEFINES && Object.prototype.hasOwnProperty .call(goog.global.CLOSURE_UNCOMPILED_DEFINES, a) ? c = goog.global.CLOSURE_UNCOMPILED_DEFINES[ a] : goog.global.CLOSURE_DEFINES && Object.prototype.hasOwnProperty.call( goog.global.CLOSURE_DEFINES, a) && (c = goog.global.CLOSURE_DEFINES[a]) ); goog.exportPath_(a, c) }; goog.DEBUG = !0; goog.LOCALE = "en"; goog.TRUSTED_SITE = !0; goog.STRICT_MODE_COMPATIBLE = !1; goog.DISALLOW_TEST_ONLY_CODE = COMPILED && !goog.DEBUG; goog.ENABLE_CHROME_APP_SAFE_SCRIPT_LOADING = !1; go
Compressing https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/images/google-g-logo.f1b9149be2ab.svg (123.18 KB) could save 35.6KiB (29% reduction).
Compressing https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/images/logo-lockup-the-keyword-dark-google.a7487fe90917.svg (8.64 KB) could save 6KiB (69% reduction).
Compressing https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/js/vendors.10b0b9cbacd5.js (7.99 KB) could save 4.6KiB (58% reduction).(function() { if (typeof window.CustomEvent === "function") return false; function CustomEvent(event, params) { params = params || { bubbles: false, cancelable: false, detail: undefined }; var evt = document.createEvent('CustomEvent'); evt.initCustomEvent(event, params.bubbles, params.cancelable, params.detail); return evt; } CustomEvent.prototype = window.Event.prototype; window.CustomEvent = CustomEvent; })(); /** * @license * Picturefill - v2.3.1 - 2015-04-09 * http://scottjehl.github.io/picturefill * Copyright (c) 2015 https://github.com/scottjehl/picturefill/blob/master/Authors.txt; Licensed MIT */ window.matchMedia || (window.matchMedia = function() { "use strict"; var a = window.styleMedia || window.media; if (!a) { var b = document.createElement("style"), c = document.getElementsByTagName("script")[0], d = null; b.type = "text/css", b.id = "matchmediajs-test", c.parentNo
Compressing https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/images/google-gray.cce67876e901.svg (2.41 KB) could save 1.3KiB (54% reduction).
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
- https://www.blog.google/api/v1/pages/2/latest-articles/?paginate_by=5&offset=0&page=1 (8.99 KB) (5 minutes)
- https://www.blog.google/api/v1/pages/2/latest-news/?paginate_by=3&offset=0&page=1 (5.3 KB) (5 minutes)
https://www.googletagmanager.com/gtm.js?id=GTM-TRV24V (44.94 KB) (15 minutes)// Copyright 2012 Google Inc. All rights reserved. // Container Version: 5 (function(w, g) { w[g] = w[g] || {}; })(window, 'google_tag_manager'); (function() { var aa = "function" == typeof Object.defineProperties ? Object.defineProperty : function(a, b, c) { a != Array.prototype && a != Object.prototype && (a[b] = c.value) }, ba = "undefined" != typeof window && window === this ? this : "undefined" != typeof global && null != global ? global : this, ca = function() { ca = function() {}; ba.Symbol || (ba.Symbol = da) }, da = function() { var a = 0; return function(b) { return "jscomp_symbol_" + (b || "") + a++ } }(), fa = function() { ca(); var a = ba.Symbol.iterator; a || (a = ba.Symbol.iterator = ba.Symbol("iterator")); "function" != typeof Array.prototype[a] && aa(Array.prototype, a, { configurable: !0,
https://apis.google.com/js/platform.js (40.47 KB) (30 minutes)var gapi = window.gapi = window.gapi || {}; gapi._bs = new Date().getTime(); (function() { var aa = function(a, b, c) { return a.call.apply(a.bind, arguments) }, ba = function(a, b, c) { if (!a) throw Error(); if (2 < arguments.length) { var d = Array.prototype.slice.call(arguments, 2); return function() { var c = Array.prototype.slice.call(arguments); Array.prototype.unshift.apply(c, d); return a.apply(b, c) } } return function() { return a.apply(b, arguments) } }, ca = function(a, b, c) { ca = Function.prototype.bind && -1 != Function.prototype.bind.toString() .indexOf("native code") ? aa : ba; return ca.apply(null, arguments) }; /* gapi.loader.OBJECT_CREATE_TEST_OVERRIDE &&*/ var m = window, n = document, t = m.location, da = function() {}, ea = /\[native code\]/,
https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/js/blog.31aa973a3cea.js (336.96 KB) (60 minutes)var COMPILED = !0, goog = goog || {}; goog.global = this; goog.isDef = function(a) { return void 0 !== a }; goog.exportPath_ = function(a, b, c) { a = a.split("."); c = c || goog.global; a[0] in c || !c.execScript || c.execScript("var " + a[0]); for (var d; a.length && (d = a.shift());) !a.length && goog.isDef(b) ? c[d] = b : c = c[d] ? c[d] : c[d] = {} }; goog.define = function(a, b) { var c = b; COMPILED || (goog.global.CLOSURE_UNCOMPILED_DEFINES && Object.prototype.hasOwnProperty .call(goog.global.CLOSURE_UNCOMPILED_DEFINES, a) ? c = goog.global.CLOSURE_UNCOMPILED_DEFINES[ a] : goog.global.CLOSURE_DEFINES && Object.prototype.hasOwnProperty.call( goog.global.CLOSURE_DEFINES, a) && (c = goog.global.CLOSURE_DEFINES[a]) ); goog.exportPath_(a, c) }; goog.DEBUG = !0; goog.LOCALE = "en"; goog.TRUSTED_SITE = !0; goog.STRICT_MODE_COMPATIBLE = !1; goog.DISALLOW_TEST_ONLY_CODE = COMPILED && !goog.DEBUG; goog.ENABLE_CHROME_APP_SAFE_SCRIPT_LOADING = !1; go
https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/js/data-layer-analytics.da7f878b7c0e.js (192 B) (60 minutes)dataLayerObj = JSON.parse(document.querySelector('[data-layer]') .getAttribute('data-layer') .replace(/,(?=[^,]*$)/, '').replace(/'/g, '"')); dataLayer = []; dataLayer.push(dataLayerObj);
https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/js/gtm.d797bb14a102.js (333 B) (60 minutes)(function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = '//www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-TRV24V');
https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/js/landing-components.8260c8728326.js (43 B) (60 minutes)window.___gcfg = { 'parsetags': 'explicit' };
https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/js/vendors.10b0b9cbacd5.js (7.99 KB) (60 minutes)(function() { if (typeof window.CustomEvent === "function") return false; function CustomEvent(event, params) { params = params || { bubbles: false, cancelable: false, detail: undefined }; var evt = document.createEvent('CustomEvent'); evt.initCustomEvent(event, params.bubbles, params.cancelable, params.detail); return evt; } CustomEvent.prototype = window.Event.prototype; window.CustomEvent = CustomEvent; })(); /** * @license * Picturefill - v2.3.1 - 2015-04-09 * http://scottjehl.github.io/picturefill * Copyright (c) 2015 https://github.com/scottjehl/picturefill/blob/master/Authors.txt; Licensed MIT */ window.matchMedia || (window.matchMedia = function() { "use strict"; var a = window.styleMedia || window.media; if (!a) { var b = document.createElement("style"), c = document.getElementsByTagName("script")[0], d = null; b.type = "text/css", b.id = "matchmediajs-test", c.parentNo
https://www.google-analytics.com/analytics.js (29.37 KB) (2 hours)(function() { var $c = function(a) { this.w = a || [] }; $c.prototype.set = function(a) { this.w[a] = !0 }; $c.prototype.encode = function() { for (var a = [], b = 0; b < this.w.length; b++) this.w[b] && (a[Math.floor( b / 6)] ^= 1 << b % 6); for (b = 0; b < a.length; b++) a[b] = "ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789-_".charAt( a[b] || 0); return a.join("") + "~" }; var vd = new $c; function J(a) { vd.set(a) } var Nd = function(a, b) { var c = new $c(Dd(a)); c.set(b); a.set(Gd, c.w) }, Td = function(a) { a = Dd(a); a = new $c(a); for (var b = vd.w.slice(), c = 0; c < a.w.length; c++) b[c] = b[c] || a .w[c]; return (new $c(b)).encode() }, Dd = function(a) { a = a.get(Gd); ka(a) || (a = []); return a }; var ea = function(a) { retur
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
Optimize CSS Delivery of the following:
https://www.blog.google/static/blog/css/blog.min.8fb9ff5f0521.css (150.47 KB)@charset "UTF-8"; abbr, address, article, aside, audio, b, blockquote, body, canvas, caption, cite, code, dd, del, details, dfn, div, dl, dt, em, fieldset, figcaption, figure, footer, form, h1, h2, h3, h4, h5, h6, header, hgroup, html, i, iframe, img, ins, kbd, label, legend, li, mark, menu, nav, object, ol, p, pre, q, samp, section, small, span, strong, sub, summary, sup, table, tbody, td, tfoot, th, thead, time, tr, ul, var, video { background: 0 0; border: 0; font-size: 100%; margin: 0; outline: 0; padding: 0; vertical-align: baseline } body { line-height: 1 } article, aside, details, figcaption, figure, footer, header, hgroup, menu, nav, section { display: block } nav ul { list-style: none } blockquote, q { quotes: none } blockquote :after, blockquote :before, q :after, q :before { content: none } a { background: 0 0; font-size: 100%; margin: 0; padding: 0; vertical-align: baseline } ins { text-decoration: none } ins, mark { background-
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 5.7KiB (19% reduction).
Compressing https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GartnerQuadrant-01.2e16d0ba.fill-240x240.png (25.47 KB) could save 3.8KiB (15% reduction).
Compressing https://storage.googleapis.com/gweb-uniblog-publish-prod/static/blog/images/google.a51985becaa6.png (5.2 KB) could save 1.9KiB (36% reduction).
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 811B (15% reduction).
Minifying https://www.blog.google/ (30.3 KB) could save 811B (15% reduction) after compression.<!DOCTYPE html> <!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if IE 7]> <html class="no-js lt-ie9 lt-ie8" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if IE 8]> <html class="no-js lt-ie9" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en' > <![endif]--> <!--[if gt IE 8]><!--> <html class="no-js" xmlns='http://www.w3.org/1999/xhtml' xml:lang='en' lang='en'> <!--<![endif]--> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>The Keyword | Google</title> <meta name="viewport" content="width=device-width, initial-scale=1" /> <!--Article Specific Metadata--> <meta name="description" content="Discover all the latest about our products, technology, and Google culture on our official blog." /> <!--Open Graph Metadata--> <meta property="og:type" content="website" /
Usability (99/100)
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
- The tap target
<a href="/topics/google…-for-everyone/" class="uni-analytics-link">20 hrs agoGoog…ing, and more.</a>
is close to 1 other tap targets. - The tap target
<button class="uni-load-more-…ni-initialized">Load more stories</button>
is close to 1 other tap targets.