The Physical Web is an open approach to enable quick and seamless interactions with physical objects and locations.

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Everything is a tap away

Walk up and interact with any object -- a parking meter, a toy, a poster -- or location -- a bus stop, a museum, a store -- without installing an app first. Interactions are only a tap away.

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See what’s useful around you

See web pages associated with the space around you. Choose the page most useful to you.

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Any object or place can broadcast content

When anything can offer information and utility, the possiblities are endless.

How does this work?

The Physical Web enables you to see a list of URLs being broadcast by objects in the environment around you. Any object can be embedded with a Bluetooth Low Energy (BLE) beacon, which is a low powered, battery efficient device that broadcasts content over bluetooth. Beacons that support the Eddystone protocol specification can broadcast URLs. Services on your device such as Google Chrome can scan for and display these URLs after passing them through a proxy.

Explore the Physical Web in 3 easy steps.

Get beacons. On supported Android devices, you can use Beacon Toy to transform your phone into an Eddystone beacon. Otherwise, choose from a variety of beacon manufacturers.

Configure beacons. You’ll have to select which URLs you’d like to broadcast (browsers such as Chrome only support HTTPS) and how far and often you want your beacons to broadcast.

Deploy. Place your beacons in a physical space. Anyone who passes by with a Physical Web-compatible service will see your URL.